About
Ken Camarillo

I'm Ken Camarillo, founder of Field Tested.I've spent 10+ years building and scaling go-to-market across AI, ecommerce, and B2B SaaS.

What I do:

‍I help early and growth-stage startups figure out what to say, who to say it to, and how to organize around it. That means:
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- Positioning and messaging that actually differentiates
- GTM strategy that connects product to revenue
- Cross-functional alignment so product, marketing, and sales are rowing in the same direction

I work fast, launch in zero-playbook environments where there's no brand, no messaging, and no clear ICP and bring structure without bureaucracy.

‍This is for you if:
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- You're pre-PMF or just past it and need to scale GTM
- Your product and marketing aren't speaking the same language
- You need a strategic operator, not just a consultant with frameworks

‍This isn't for you if:
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- You need someone to own execution long-term (I'm strategic + foundational)
- You want pretty decks without the hard conversations

Let's talk if you need clarity and momentum.